Here are the pricing guidelines for most of the common projects we handle. Keep in mind that the price ranges delineated below are simply guidelines, based on the latest feedback from industry professionals. Customary trade practice is to utilize the range as a tool, a barometer, for the client and provider to negotiate between. Some criteria for the vast ranges considered are geography, studio experience, studio size, project complexity, personnel needed, artist/photographer reputation, etc.

Swinghouse Design aims to be very aggressive with pricing while providing the best possible service with the highest quality design to get your messaging noticed and respected. We may not beat every price, but we would appreciate you giving us a shot to compete for your project! If you have any questions kindly send us an email.

Brochure Design*
6 Panels / 4x98 Pages / 8.5x1116 Pages / 8.5x11
 Local: $850-3,000 
 Regional: $1,500-5,000
 National/Global: $2,000-7,500
 Local: $1,000-5,000 
 Regional: $2,000-8,000
 National/Global: $3,000-12,000
 Local: $1,500-7,500 
 Regional: $2,500-10,000
 National/Global: $3,500-15,000

 

Product or Service Catalog*
SIMPLECOMPLEX

Pricing for catalogs is affected by number of pages and number of images

 Local/Regional: $1,500-5,000 
 National/Global: $3,000-15,000

Pricing for catalogs is affected by number of pages and number of images

 Local/Regional: $3,000-20,000 
 National/Global: $5,000-50,000

 

Limited Corporate Projects*
Annual ReportNewsletterE-NewsletterLogo DesignWeb Site

Research and design; presentation of up to 3 comprehensive layouts showing format; supervision of illustration and photography if necessary.

Local:
(32-Page) $5,000-25,000
(16-Page) N/A
Regional:
(32-Page) $13,000-30,000
(16-Page) N/A
National/Global:
(32-Page) $25,000-60,000

(16-Page) $16,000-18,000

These figures are based on the initial issue, known as the “first creative.” Subsequent issues generally run 33% to 67% less than the initial issue. Newsletter per-page rates can range between $200-750.

 Local:
(12-Page) $2,000-10,000 
 Regional:
(12-Page) $3,500-15,000
 National/Global:
(12-Page) $7,000-25,000
 Local: $600-5,000
 Regional: $500-5,400
 National/Global: $3,500-7,200

Usual and customary fees for research and application of primary logo identity to all corporate materials including advertising, business papers, signage, and in-house publications; presentation of 3-6 schematics; final applications to stationery and implementation guidelines.

 Local: $1,800-10,000
 Regional: $10,000-25,000
 National/Global: $25,000-75,000

Static web sites  deliver content to the user that does not change over time and stays in the same form as sent by the web server. Most static sites are coded in HTML and CSS, and they display the same information to everyone. Most simple sites were static but that has since changed to more Dynamic and Responsive Sites. Dynamic (database driven) or Responsive (layouts that can change based on the device used; from desktop to handhelds) sites, like ours, still requires the design team to research the look and field of the organization, the architecture of its site plan, informational hierarchy and relationships, and coordination of any illustration, photography, and content programming.

 Local: $6,000-25,000
 Regional: $7,000-35,000
 National/Global: $8,000-50,000

 

Signage or Point-of-Purchase Display*
BANNERSPOSTERSCOUNTER DISPLAY

Based on concept, 3-5 layouts, comprehensive, supervision of illustration and photography if necessary, and final art for each component. Does not include fabrication, supervision of execution, and other production expenses that may be billed separately. Broken up into two categories, “extensive use” and “limited use” (for temporary applications).

 Extensive Use: $1,000-6,250 
 Limited Use: $1,000-5,000

Based on concept, 3-5 layouts, comprehensive, supervision of illustration and photography if necessary, and final art for each component. Does not include fabrication, supervision of execution, and other production expenses that may be billed separately. Broken up into two categories, “extensive use” and “limited use” (for temporary applications).

 Extensive Use: $2,500-7,500 
 Limited Use: $2,500-5,000

Based on concept, 3-5 layouts, comprehensive, supervision of illustration and photography if necessary, and final art for each component. Does not include fabrication, supervision of execution, and other production expenses that may be billed separately. Broken up into two categories, “extensive use” and “limited use” (for temporary applications).

 Extensive Use: $3,000-5,000 
 Limited Use: $2,500-5,000

 

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*Excerpts from the 15th Edition of the Graphic Artist Guild Handbook: Pricing and Ethical Guidelines, ©2018. Printing, manufacturing, and other out-of-pocket expenses not factored in any of the above pricing.

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